TAKE 5 CAR WASH: NOT FOR BABIES
TAKE 5 CAR WASH: NOT FOR BABIES
*RADIO MERCURY WINNER*
Through extensive research, we found out that some car lovers refer to their car as their “baby.”
This possible confusion scared us. So we wanted to make things abundantly clear:
Take 5 Car Wash only washes cars, and not adorable human babies.
Please listen to the following radio ads in succession:
For anyone still confused about cars vs. babies, we created an informational website:
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Associate Creative Director: Clark Chamberlin
Associate Creative Director: Jason Goldberg
Copywriter: Jagger Moore
Art Director: Sarah Johnson
ECD: Rikesh Lal
CCO: Eric Kallman